Boating Savings Website Launched

Redcats USA Launches an Innovative Specialty Website - BoatingSavings.com

SOUTH ST. PAUL, Minn.-- May 30, 2008 --The Sportsman's Guide®, a distinguished brand in the Redcats USA portfolio, announced today the launch of BoatingSavings.com, adding to the growing "Guide Outdoors Network," which consists of The Sportsman's Guide®, BargainOutfitters.comT, The Golf Warehouse®, BaseballSavings.com® and SoftballSavings.com®.

The idea behind BoatingSavings.com was to create a one-stop shop for fishing and boating enthusiasts-making it easy for them to find everything they need for an active and sports-oriented lifestyle. The Sportsman's Guide® already had a large following of avid fishermen and knew that a large percentage of these customers owned boats. As such, BoatingSavings.com ties together the customer's love for boating, fishing and family, providing easy online access to a wide selection of marine and water sports gear.

"We are pleased with the launch of BoatingSavings.com and feel confident that our customers will embrace the convenience of finding all of their fishing and boating needs on one easy-to-navigate site," said Greg Binkley, President/CEO/COO of The Sportsman's Guide®. "The Sportsman's Guide® team did an excellent job of developing a site that will significantly enhance our customer's shopping experience."

BoatingSavings.com offers customers a broad selection of well-known brands including Stearns®, Wise®, Turning Point Props®, Sevylor®, Okuma® and Daiwa®. This brand and product-driven focus is evident on the home page where fishing and boating accessories are visibly posted, and Flash and Ajax technology is utilized to feature multiple promotions to pique the customer's interest.

"The Sportsman's Guide® and The Golf Warehouse® have shown tremendous success in their innovative online approach to offering outdoor and sporting gear to a loyal customer base," said Eric Faintreny, Chairman and CEO of Redcats USA. "The team knows their audience, they have spent time researching customer needs, and they dedicate the time and resources required for building unique websites that truly are a convenient one-stop shop for sports and outdoor enthusiasts."

About Redcats USA

Redcats USA is a multi-channel home shopping leader with numerous well-known brands in its portfolio: Chadwick's®, metrostyle®, Woman Within®, Jessica London®, Roaman's®, KingSize®, BrylaneHome®, BrylaneHome® Kitchen, The Sportsman's Guide®, The Golf Warehouse® and AVENUE® Stores. Redcats USA offers a wide range of value and quality driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.

About Redcats Group

Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats Group generated 3.76 billion euros of sales in 2007 with 15 brands in 29 countries and a staff of around 22,000 associates. Sales are split between France (51.5%), USA (24.9%) and the rest of the world (23.6%). Redcats Group is a PPR Company. For any further information: www.redcats.com.
Contacts

Redcats USA
Pat Cross, 212-502-9315
Vice President, PR & Communications

Pioneering Effect Marketing Firm Promotes Social Action, Drives Results Through Brands, Music, and Special Events

MusicMatters Creates Ultimate Green Experience for Jack Johnson's 2008 World Tour; Pioneering Effect Marketing Firm Promotes Social Action, Drives Results Through Brands, Music and Special Events

Going Beyond the Green Standard for Nearly Two Decades

MINNEAPOLIS-- May 29, 2008 --From the first Concert for the Environment in the '90s to the latest Jack Johnson world tour - to significantly boosting revenues for an array of organic brands like Ben & Jerry's, Stonyfield and CLIF Bar - MusicMatters is proving that green experiences generate dramatic results. The Minneapolis-based company creates strategic partnerships, innovative, action-oriented campaigns and memorable experiential online and onsite activities to raise awareness about critical environmental issues that move millions to take action. (See Media Kit case studies). In many ways, the Johnson tour, like the company's work for recording artists that range from Gomez and the John Butler Trio to the Dave Matthews Band, The Police and others, is a culmination of everything it's done for almost two decades and a preview of what's possible in the future.

As campaign director for Billboard magazine's number one green artist, Jack Johnson, and his highly anticipated 2008 World Tour, MusicMatters has helped create the green infrastructure and experiential branding components that are making the tour an unqualified success. The tour kicked off in Australia and Japan last month and is set to rock the U.S., Canada and Europe beginning in mid-June. Johnson, whose new Brushfire release Sleep Through the Static is already a number one hit, is passionately committed to greening every aspect of this tour in order to minimize environmental impact. To get there, Johnson and his team worked with MusicMatters to create a low environmental impact tour that generates high environmental awareness and action.

"Jack Johnson's music and sustainable lifestyle inspire fans worldwide. This tour is all about music, but it's also a profoundly powerful vehicle for change. This tour is a first-of-its-kind in many ways and fans will experience on a very visceral level how much fun they can have while doing good," says Michael Martin, founder and Prez of MusicMatters.

MusicMatters has worked with Johnson to ensure that this tour is as green as possible. This includes fueling tour vehicles with biodiesel, offsetting 100% of tour carbon emissions, offering fans the chance to offset their carbon footprint from traveling to and from shows, offering eco-friendly tour merchandise, refillable water bottles and working with venues to reduce waste and recycle. MusicMatters has also helped to create the All At Once partnership with non-profits worldwide. This new interactive community empowers fans to take action toward a healthier community and planet. "Based on the concept that individual action, multiplied by millions, creates global change, the tour will set the new 'green standard' in the industry and encourage established superstar acts and emerging artists to adopt similar campaigns for their tours," according to Martin.

"Michael Martin is a true green pioneer," says Johnson. "He not only understands how to merge music with message, he has brilliance for creating strategies and experiences that move audiences to action. Plus, he and his team bring an authenticity to events that fans appreciate. I consider him an integral part of my team."

MusicMatters Helps Deliver the Architecture for Jack Johnson Tour and Others

The company has been providing the campaign architecture for green tours and events for almost two decades. At the center of the Johnson tour is a first-of-its-kind platform - a worldwide community to bring about environmental change. Read more about it at this link: www.musicmatters.net/press/20080528

About MusicMatters

For nearly two decades MusicMatters has made headlines, effected policy change and delivered bottom line results to scores of values-based businesses.

Pioneering a revolutionary process called Effect MarketingT, MusicMatters, through campaigns and strategy development, reaches millions of consumers each year and inspires them to take action. In addition, MusicMatters creates street and retail events to build and drive awareness and sales. The firm is the country's leading live marketing agency for the organic and natural industry.

Clients include Annie's Inc., Jack Johnson, Organic Valley Family of Farms, The Police, Stonyfield Farm, Dave Matthews Band, Earthbound Farm, Horizon Organic, CLIF Bar, Nature's Path, Santa Cruz Organic and more.

The Minneapolis-based firm with a staff of 20 is nationally recognized for the unique, powerful and entertaining brand experiences they create. (See Company Backgrounders in the Media Kit, MUSICMATTER'S GREATEST HITS/SOCIAL CHANGE INVENTIONS on the company's website).

For more information - or to interview Michael Martin - please contact Martin Keller at Media Savant Communications Co., 612-729-8585, mkeller@mediasavantcom.com

Contacts

Media Savant Communications Co.
Martin Keller, 612-729-8585
mkeller@mediasavantcom.com

International Independent Software Developers Forum Spring 2008

Digital River Sponsors International Independent Software Developers Forum Spring 2008

MINNEAPOLIS -- May 22, 2008 --Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that the company will sponsor, exhibit and speak at the International Independent Software Developers Forum (ISDEF) Spring 2008. The conference is being held May 31 - June 2, 2008, at the Foresta Tropicana in Moscow, Russia.

Digital River is a sponsor of the ISDEF spring conference and will host an exhibit booth as well as lead break-out sessions for conference attendees. During a break-out session focused on the state of the shareware industry, the company will discuss strategies and tactics on how to increase online sales, manage resellers and effectively price software for online stores.

ISDEF Spring 2008 is a conference devoted to software development and marketing topics. More information about the conference is available at http://www.isdef.org/en/conference/isdef2008_spring/.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Contacts

Digital River, Inc.
Media Contact:
Heather Morris, 952-253-8828
Public Relations Specialist
publicrelations@digitalriver.com
or
Investor Relations Contact:
Ed Merritt, 952-540-3362
Group Vice President, Investor Relations
investorrelations@digitalriver.com

Death Note Anime Series Download Agreement Reached

VIZ MEDIA SECURES LANDMARK AGREEMENT TO MAKE DEATH NOTE ANIME SERIES AVAILABLE FOR DOWNLOAD

Innovative Agreement Will Provide Episodes On A Download To Own/Rent Basis Soon After They Air In Japan

San Francisco, CA, January 10 - VIZ Media, LLC (VIZ Media), one of the entertainment industry's most innovative and comprehensive publishing, animation and licensing companies, has announced that it has licensed from Nippon Television Network Corporation (NTV) the Download to Own (DTO) and Download to Rent (DTR) rights for the United States for the smash hit DEATH NOTE anime series, currently airing in Japan.

The deal is significant because it marks the first time a well known Japanese anime property will be made legally available to domestic audiences for download to own while the title still airs on Japanese television. VIZ Media will seek to make the series available to consumers through a number of online providers in order to reach the widest audience possible.

DEATH NOTE, based on the Shueisha manga series of the same name, is currently one of the hottest anime titles in Japan. Published in North America by VIZ Media, it depicts the adventures of Light Yagami, an ace student with great prospects but who is bored out of his mind. All of that changes when he finds the Death Note, a notebook dropped by a rogue Shinigami death god. Any human whose name is written in the notebook dies, and now Light has vowed to use the power of the Death Note to rid the world of evil. But when criminals begin dropping dead, the authorities send the legendary detective L to investigate, and he is soon hot on the trail of Light, who must now reevaluate his one noble goal.

"We are pleased to team with a leading anime and manga company like VIZ Media to bring the DEATH NOTE anime series to eager fans in the United States digitally," states NTV Spokesperson. "VIZ Media understands how the Internet can be used to distribute content.  With a built-in fan base already generated by the popularity of the DEATH NOTE manga series, we are looking forward to the success of this innovative partnership."

"With Shueisha's support and the agreement with NTV to bring DEATH NOTE to the American market, we will establish a new benchmark for bringing our audience the content they want when they want it," says Daniel Marks, Senior Vice President, Strategy & Business Development, VIZ Media. "The success of the DEATH NOTE manga has created tremendous anticipation for its anime counterpart and we are committed to delivering the best content through a variety of platforms to our tech savvy fan base."

About VIZ Media, LLC

Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America and a global licensor of Japanese manga and animation. The company offers an integrated product line including, magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs, audio soundtracks and develops and markets animated entertainment from initial production, television placement and distribution, to merchandise licensing and promotions for audiences and consumers of all ages.

Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web site at www.viz.com.

Shopping Network Hits Loyalty Card Holders With Seven Million Personalized Ads

Grocery Shopping Network Now Produces Seven Million Personalized Ads for Loyalty Card Holders Every Week

Andrew Robinson, GSN CEO, Reflects on Architecting the Unparalleled Grocery Personalization System

MINNEAPOLIS-- May 19, 2008 --GSN initially launched its proprietary personalization engine in May 2005. Today, the engine builds over seven million household-specific ads on a weekly basis for clients including Giant Food Stores of Carlisle, Kings Supermarkets, Niemann Foods, Ukrop's, and others. With this engine, grocery stores are able to remember who their customers are, what they like, and tell them when their favorite items are on sale. Unlike less advanced engines, the GSN personalization engine goes beyond providing exact matches. "GSN's personalization engine is powerful because its algorithms take into account many variables when building household-specific offers and ads. Beyond the items a consumer normally purchases, the system also recommends products the consumer has not purchased, but is likely to purchase. This gives the consumer more savings opportunities and grocers the ability to expand category purchases and increase basket size," says Andy Robinson, Grocery Shopping Network CEO. The engine examines sale items in the store, both advertised and unadvertised, and through its proprietary system, provides a consumer with a unique weekly ad built just for his/her household.

The idea for the system struck Andy in the early 1990s. Andy was raising two young children and taking trips to the supermarket to fulfill the household's weekly grocery needs. Like many consumers, Andy wanted to maximize the value of every dollar spent. He often achieved this goal, but doing so meant spending extra time and effort finding the right products. During one of his weekly trips that was taking a little longer than normal, Andy asked himself, "Why doesn't the grocery store remember who I am, what I like, and let me know the items that are relevant to my household that are on sale?" That question led Andy Robinson to incorporate one of the first companies focused on providing websites that fulfill the needs of shoppers, grocery retailers, and consumer packaged goods companies, Grocery Shopping Network (f/k/a HomeTown Info, Inc) in April of 1996. Thanks to Andy's vision and leadership, GSN now provides grocery retailers with the most advanced website technology available in the marketplace.

Since its inception, the company has purchased and integrated $80 million worth of technology including UCook.com and Beeline. UCook.com was a standalone recipe portal with over 65,000 recipes searchable by course, prep time, ingredients, skill level and more. GSN repurposed the portal and integrated it into the company's software. Customers using a retail grocery website powered by GSN have access to all the recipes and features of the original Ucook.com website, but now GSN's software even suggests recipe ideas based on the grocery store's sale items. Beeline is a scoring engine that was developed by Symbol Technologies. With the acquisition, development, and integration of Beeline into GSN's existing technology, Andy knew he would soon be able to provide an answer to his original question.

Andy continues, "I'm extremely proud GSN was able to accomplish this challenge. The technology enables retailers to better serve customers on a one-to-one basis by providing offers that are specific and relevant to individual customers. The customer saves time and money. The retailer becomes more relevant to the customer because the retailer has provided the customer with more relevance. It's a win-win."

Andrew Robinson, Founder and CEO

As the original entrepreneur of Grocery Shopping Network, Inc. ("GSN") it was Andy's vision that propelled GSN to become a premier provider of digital marketing services. Mr. Robinson has extensive experience in the marketing fulfillment and grocery industries. He served as the Vice President of Fulfillment Systems, Inc. (FSI) early in his career. In 1990, after working in the technology industry for a few years, Mr. Robinson partnered with two fulfillment industry executives and formed Right Choice Services Inc., a marketing fulfillment firm serving Fortune 500 Consumer Packaged Goods Companies working as its COO and eventually CEO. The convergence of events and ideas, including the Internet, coupled with experience gained working in the consumer marketing and advertising worlds, prompted Andy to build the GSN products and services that serve as the cornerstone of GSN's consumer ad network which is renowned for engaging shoppers by providing shopping list tools and relevant content at the place they shop.

About Grocery Shopping Network

Grocery Shopping Network provides grocery retailers' Web sites with a suite of proprietary software products that integrate shopping list building, recipes and meal planning with relevant, focused advertising content. GSN (www.groceryshopping.net) brings together the Web and in-store supermarket shopping experience. A GSN-powered site enables consumers to seamlessly shop their store, be presented with sales and promotions in the context of the items they are planning to purchase, access and save recipes for the items they plan to purchase, plan meals and utilize the many discount offers (including coupons) made available by brand manufacturers.

Contacts

Grocery Shopping Network
Albin Andolshek, 612-238-4942

Us Vs. In Touch: The Gossip Rags Battle

Battle Of The Gossip Rags: Us Vs. In Touch

by Phyllis Fine , Friday, May 16, 2008
WHO NEEDS PRINT CELEB gossip anymore? After all, you can get updates on Jessica Simpson's activities all over the Web, seemingly by the hour.

And it's not as if these mags provide any kind of fresh spin or deep analysis that's lacking online. Here's what In Touch considers an exclusive scoop: "My weekend was good," says John Mayer, quoted after his first liaison with Jennifer Aniston.

Seems like gossip rags now exist primarily as a market for the paparazzi -- a theory suggested by the many remarkably similar photos in the May 12 issues of Us and In Touch. Both mags show Natalie Portman walking with her surgical-cone-wearing dog, before- and during-pregnancy head shots of Nicole Kidman, and -- hey, you can't have too many pix of Danny DeVito shopping for new eyeglasses, can you?

So are there any differences at all between the two mags, which I qualified for this gossip-off because of their identical cover stories? (People is often cited as Us' direct competitor, but People is in a different class. That's not just because of its no. 1 status in 2007 ad dollars -- as tracked by PIB, more than triple that of Us -- but because People acknowledges humans beyond the Hollywood axis.)

The J&J show: Both Us and IT feature stories about Jen and John's hot weekend together in Miami, with varying details about how they first hooked up, but the same overall theme: Is the ladies' man compatible with the world's most-famous jiltee?

The difference comes down to whether you like your voyeurism with an up-close, you-are-there vibe, or a focus on celeb perks.

IT provides blurry shots of the couple lying by the pool together -- both in bathing suits -- with details like "At one point, John and Jen's heads touched." Ugh! There's something so heavy-breathingly pathetic about viewing from this vantage point.

I prefer Us' focus on the services you get in a $3,000-a-night suite. As a former travel editor suffering from luxury hotel deprivation, I sigh for details like the couples' massage at Jen's Miami resort.

Us also gets clarity points for including all the lurid details in John's statement about Angelina Jolie; IT's incomplete quote may be PG-rated (no mention of blow jobs), but doesn't make much sense. (If you're wondering, it all has to do with Brad's presumed lack of a fantasy object because he's got the real thing.)

"Real" journalism? Us does a better, more even-handed job of parsing a "scandal" in a piece on the Miley Cyrus photo brouhaha. There's a sophisticated take on whether or not posing semi-nude was a calculated move; a disingenuous putdown of Vanity Fair, where the photos ran; and a sidebar on other "Young Stars Who Grinned and Bared" for an edifying touch of historical context.

IT's all about overblown headlines -- "Divorce Shocker: What Star Found Out"-- with no follow-through. What Star (Jones, natch) actually found out: nothing much, it seems. She's not even quoted in the story, which relies on lots of innuendo on whether or not hubby Al Reynolds is really gay ("I don't want to spoil my image of him," says his mother). In fact, IT has another story ("Lindsay Moves In With Her Girlfriend") where the subtext is, everybody's saying yes, she's really gay while at the same time denying it. Weird, and sadly not very gay-friendly.

Fashion Police: This Us feature, in which style experts sometimes too cutely rag on stars' rags (hey! It's catching!) adds a bit of welcome snark to the generally worshipful tone of most gossip mags. In IT, "Who Wore It Better?" does criticize fashion mistakes, but much more respectfully.

Most titillating tidbits: IT and Us both major in short items -- photo captions, really, in which sources invariably trot out the tritest quotes they can think of ("They're really sad. They were very in love," about a breakup). Within this format appear some odd and funny bits: In Us, Julia Roberts and Matthew McConaughey admit they don't wear deodorant; in IT, Kelly Ripa explains how wearing a pair of padded panties for a shapelier rear view feels "like I am sitting in a very cozy chair!"

Is this the end of civilization as we know it because trees are being killed for this crap: "Finally, Nicole's Bump Is Showing!" in IT.

Bottom Line: I rank Us higher because of its slightly less-sleazy approach to putting celebs under a microscrope.


MAG STATS

In Touch Weekly
Published By: Bauer Publishing Co.
Frequency: Weekly
Web site

Us Weekly
Published By: Wenner Media
Frequency: Weekly
Web site

Post your response to the public Magazine Rack blog.

See what others are saying on the Magazine Rack blog.
Phyllis Fine is columns editor for MediaPost.

Magazine Rack for Friday, May 16, 2008:
http://blogs.mediapost.com/magazine_rack/?p=496

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Web 2.0 Marketing Fair in Japan

Digital River to Exhibit at Web 2.0 Marketing Fair in Japan

Web 2.0 Marketing Fair

MINNEAPOLIS-- May 13, 2008 --Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that the company will exhibit at the Web 2.0 Marketing Fair. The event is being held May 14 - 16, 2008, at Tokyo Big Sight in Tokyo, Japan.

At the event, Digital River will host a booth, featuring its global e-commerce and e-marketing technology, tools and services. The booth is located at East 4-29.

The Web 2.0 Marketing Fair is the largest web-related tradeshow in Japan. The event will showcase state-of-the-art products and solutions from more than 1,600 exhibitors. The event expects to draw more than 125,000 industry professionals. More information about The Web 2.0 Marketing Fair can be found at http://www.web20-expo.jp/en/.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Contacts

Digital River, Inc.
Media Contact:
Heather Morris, 952-253-8828
Public Relations Specialist
publicrelations@digitalriver.com
or
Investor Relations Contact:
Ed Merritt, 952-540-3362
Group Vice President, Investor Relations
investorrelations@digitalriver.com

Deep Brain Stimulation Study Offers Hope for Severe Depression Patients

Results of Brodmann Area 25 Deep Brain Stimulation Pilot Study Offer Hope for Patients with Severe Depression

Study findings presented today at American Psychiatric Association Annual Meeting

ST. PAUL, Minn.-- May 05, 2008 --St. Jude Medical, Inc. (NYSE:STJ) today announced pilot study results from the first multi-center study investigating deep brain stimulation (DBS) of Brodmann Area 25 for major depressive disorder.

Results of the study, which were presented today at the American Psychiatric Association (APA) meeting in Washington, D.C., found that 6 months after the procedure, 56 percent of the patients experienced at least a 40 percent decrease in depressive symptoms. Patient's symptoms were measured using a standardized test called the Hamilton Rating Scale for Depression.

Results were presented by Sidney Kennedy, M.D., psychiatrist-in-chief with the University Health Network in Toronto. "Severe depression destroys a person's ability to be productive and have a normal quality of life," said Dr. Kennedy. "The results from this study are very promising, and we are hopeful that our research will lead to a therapy that can help these patients."

Prior to beginning the study, all patients were classified as having severe depression after multiple treatments - such as medications, psychotherapy and electroconvulsive therapy - had failed to provide sustained relief from depression. Each study patient had tried a minimum of 12 depression medications over his or her lifetime.

DBS was targeted at an area of the brain known as Brodmann Area 25, which appears to become overactive when people are profoundly sad and depressed. Conducted at three leading Canadian academic medical centers, the study expands and supports the groundbreaking research of Helen Mayberg, M.D., and Andres Lozano, M.D., which was published in Neuron in March 2005.

On average, the 20 study participants had suffered from depression for more than 20 years; they were disabled and unable to work at the time of enrollment. The study also found that:

    * At their most recent psychiatric evaluation, 78 percent of the patients experienced at least a 40 percent decrease in depressive symptoms.
    * Three of the study patients are considered to be in remission.
    * Eight patients have re-engaged in life activities such as work, school, relationships and travel.

In the study, DBS was delivered through the St. Jude Medical Libra® Deep Brain Stimulation System, which delivers mild electrical current from a device implanted near the collarbone; the device is connected to small electrical leads placed at specific targets in the brain.

"These results are important as they help establish the body of evidence that will continue to move depression research forward," said Chris Chavez, president of the St. Jude Medical ANS Division. "We are committed to leading the development of products that can make life better for patients suffering from this debilitating condition."

Based on the results of this research, St. Jude Medical announced the BROADENT (BROdmann Area 25 DEep brain Neuromodulation) study in February 2008, to further investigate the use of DBS for major depressive disorder. A controlled, multi-center, blinded clinical study, BROADEN is being conducted in the U.S. under an Investigational Device Exemption (IDE) from the U.S. Food and Drug Administration (FDA).

St. Jude Medical owns the intellectual property rights and has various patents issued and pending for the use of neurostimulation at Brodmann Area 25. For more information about this clinical trial, call toll-free 866-787-4332 or visit www.BROADENstudy.com.

According to the National Advisory Mental Health Council, of the 21 million adult Americans who suffer from depression, approximately 4 million live with severe depression that does not respond to medications, psychotherapy and, in certain cases, electroconvulsive therapy.

About St. Jude Medical

St. Jude Medical is dedicated to making life better for cardiac, neurological and chronic pain patients worldwide through excellence in medical device technology and services. The Company has five major focus areas that include: cardiac rhythm management, atrial fibrillation, cardiac surgery, cardiology and neuromodulation. Headquartered in St. Paul, Minn., St. Jude Medical employs more than 12,000 people worldwide. For more information, please visit www.sjm.com.

About the ANS Division of St. Jude Medical

The ANS Division (Advanced Neuromodulation Systems) became a part of St. Jude Medical in 2005. The ANS Division is an innovative technology leader dedicated to the design, development, manufacturing and marketing of implantable neuromodulation systems to improve the quality of life for people suffering from disabling chronic pain and other nervous system disorders (www.ans-medical.com).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements include the expectations, plans and prospects for the Company, including potential clinical successes, anticipated regulatory approvals and future product launches, and projected revenues, margins, earnings, and market shares. The statements made by the Company are based upon management's current expectations and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include market conditions and other factors beyond the Company's control and the risk factors and other cautionary statements described in the Company's filings with the SEC, including those described in the Company's Annual Report on Form 10-K filed on February 27, 2008 (see Item 1A on pages 13-20, and page 20 of Exhibit 13 to the Company's Form 10-K). The Company does not intend to update these statements and undertakes no duty to any person to provide any such update under any circumstance.

Contacts

St. Jude Medical, Inc.
Investor Relations:
Angela Craig, 651-481-7789
or
Media Relations:
Kathleen Janasz, 651-415-7042
Mobile: 612-743-8995
or
Denise Landry, 972-309-8085