Kitchen Tools Will Have Them Cooking

New Kids' Kitchen Tools Will Have Them Cooking Up A Storm

We all know kids love to mess around in the kitchen. Now The Chefs Toolbox has created some fantastic tools to help them nurture their inner superstar Chef.

Sydney, NSW (PRWEB) January 17, 2008 -- We all know kids love to mess around in the kitchen. Now The Chefs Toolbox, a party plan company specialising in high quality kitchenware, has created some fantastic tools to help them nurture their inner superstar Chef. The new range of quality kids' kitchen utensils will have them cooking up a storm in no time.

The Kids' Toolbox (RRP AUD$45) features safe yet functional grown-up tools in just the right size for little hands. There's a 1L melamine measuring jug with non-slip rubber base and a choc-chip recipe printed on the inside, as well as a silicone spatula, silicone whisk, rolling pin and four child-safe cookie cutters. Packaged in a gorgeous box, it makes a great gift.

The Flexi Shapes (set of 4) (RRP AUD$27.50) are brightly-coloured silicone pancake moulds in four fun shapes -- an aeroplane, a shoe, a footprint and a rabbit -- for making the coolest pancakes in town! The moulds, which come complete with a drawstring calico storage bag, can also be used to make frittatas, hash browns and rostis.

The Flexibake Teddies (set of 6) (RRP AUD$27.50) are flexible silicone moulds that are great for making cute cakes, muffins, chocolate crackles and ice-cream cakes. The set contains two blue, two yellow and two red teddy-shaped moulds.

The Kids' Apron (RRP AUD$20) will help the kids stay clean, even if the kitchen doesn't! It's 100 percent cotton, screen printed and double-hemmed for durability.

Cooking is one of the most fun and constructive activities you can share with your child: it unleashes their creativity, sets up healthy eating habits and teaches them a valuable survival skill for the future. If you teach your kids to cook now, they will eat well for life.

"With careful supervision, cooking can be just like an edible craft project," says Chris Chandler, cooking guru at The Chefs Toolbox. "If you need some ideas about what to cook, you'll find some great kids' recipes on our website, www.chefstoolbox.com.au".

The Chefs Toolbox kids' range can be purchased though their online store: Cooking Parties. The Chefs Toolbox will donate AUD$5 from every purchase from the kids' product range to the Children's Food Education Foundation.

About the Chefs Toolbox
The Chefs Toolbox brings new ideas to cooking at home by marrying great recipes with clever cookware to bring fabulous food into the home. The Chefs Toolbox offers top quality cookware through home cooking workshops and their online store. By providing free cooking workshops designed for modern lifestyles, The Chefs Toolbox aims to encourage an appreciation of great food and show that fabulous meals are easy with the right tools and a few simple techniques.

Press Contact: Felicity McDougall
Company Name: The Chefs Toolbox
Phone: 1300-135-816
Website: http://www.chefstoolbox.com.au/

BlogReach Boosts Blogs

Innovative Plug-in Boosts Blog Networking and Promotion

Bloggers unite. Getting the word out to interested readers just got a lot easier. BlogReach is a new, innovative approach to help bloggers promote their blogs and boost their search engine ranking (SEO). This free widget collects current headlines from participating blogs and displays them on other blogs in related interest areas within the BlogReach network.

Brentwood, UK  -  January 14, 2008 -- The blog community is ready and willing to bring together like-minded individuals who want to hear and be heard--the challenge is finding the right audience. Getting the word out to interested readers just got a lot easier. BlogReach is a new, innovative approach to help bloggers promote their blogs and boost their search engine ranking (SEO).

BlogReach is a free widget that collects current headlines from participating blogs and displays them on other blogs in related interest areas within the BlogReach network. This new service delivers double benefits. First, bloggers can reach a wider audience by tapping into the rapidly expanding network of blog participants. Blogs also improve their SEO ranking by increasing the number of topic-relevant links on their site.

For bloggers, BlogReach is simple to install and free to use. Installation involves pasting a few lines of code or deploying a simple plug-in. The blogger can then customize the appearance of the BlogReach widget to match their blog's appearance.

Once installed, the BlogReach widget automatically retrieves a blog's current headline and then displays it on other blogs within the BlogReach network. Headlines are shared between related interest areas, ensuring content enhances the value of the blog to the reader. BlogReach displays direct links to the blog, not redirects, offering maximum impact for SEO optimization.

BlogReach also offers advertising opportunities that are customizable by geographic location, interest area, and more. As a result of the internet networking culture, consumers increasingly expect highly targeted content that is specifically relevant to their interests. BlogReach is an innovative means for companies to maximize their marketing investment, focusing their efforts on a market that will welcome their messages.

Measurement is essential to creating and maintaining an effective presence online. BlogReach delivers the online statistics and tracking that bloggers and advertisers need to evaluate their impact and to adjust their approach in real-time. BlogReach offers free sign up and more information for advertisers at www.blogreach.com.

About LogicNow:
LogicNow is an innovator of browser-based software solutions that streamline client tracking, billing, and customer communications. The company's brands, Kambee, PerlDesk, LogicBill, and LogicReach, provide a range of solutions for web monitoring, internet surveying, help desk management, and ecommerce. LogicNow solutions are used globally by over 8,000 customers including governments, universities, large enterprises, and small businesses. www.logicnow.com


Press Contact: JOHN BENNETT
Company Name: LogicNow Limited
Phone: 212 845 9817
Website: http://www.blogreach.com

Online Dating Industry Brand Equity

 

Email Data Source Ranks Email Brand Equity Of Online Dating Industry

Email Data Source, the leading provider of email competitive analysis data, released its study ranking the Email Brand Equity Index™ of marketers in the On-Line Dating industry.

New York, New York (PRWEB) November 29, 2007 -- Email Data Source (www.emaildatasource.com), the leading provider of email competitive analysis data, released its study ranking the Email Brand Equity Index™ of marketers in the On-Line Dating industry based on the quality and effectiveness of their email marketing efforts as well as the representation of their brands in third party emails.

Email Data Source monitors the email marketing campaigns of over 36,000 companies in 230 market sectors, providing data and analysis through its core product, Email Analyst ™.

The Email Brand Equity Index™ is determined by compiling historical data on email marketing messages and measuring a combination of factors including the emails' perceived effectiveness in driving website traffic and the quality of the delivered email.

Email Brand Equity Rankings- Online Dating Industry

1. Match.com    match.com   
2. Friendfinder    adultfriendfinder.com
3. Spark Networks    blacksingles.com
4. eHarmony.com    eharmony.com
5. Reunion.com    reunion.com
6. Cupid.com    cupid.com
7. True Beginnings    true.com
8. Family Friends    singlesnet.com
9. eCube Media    thirtyplusmatch.com
10. Beliefnet        soulmatch.com

"We are pleased to provide marketers a way of measuring their brand equity across all email marketing channels which reflects how the typical consumer may perceive that brand in their inbox. Understanding how consumers see them as a whole--through in house marketing, as well as 3rd party newsletter sponsorships and affiliate marketing efforts--can help marketers improve their brand equity and their ROI. It has been shown that consumers respond more favorably to email marketing efforts based on positive past email experience. The Email Brand Equity Index™ is the first score that reflects a 360 degree view of email marketing," said Bill McCloskey Email Data Source Co-Founder and Chairman.

About Email Data Source, Inc.

Based in New York City, Email Data Source collects, analyzes, organizes and archives millions of marketing messages, providing competitive intelligence and analytics to the email marketing community. The company has provided email marketing data as well as actionable insights and the intelligence behind them since 2003. Email Analyst TM, the company's core product, monitors the world of email marketing for advertising agencies, brand marketers, direct marketers and their affiliates and vendors. For more information please visit: http://www.emaildatasource.com

Contact:    
Michelle Hayden
(646) 403-3387

Press Contact: Michelle Hayden
Company Name: Email Data Source
Phone: 646 403 3387
Website: www.emaildatasource.com